work2.
Emerging media. Never a dull moment.
I've gone from "what's an email?" to AR Gen Z marketing.
But still, it's all about the user experience, offline or on.
To push out promotion of the Buick Lucerne,
I had an idea to incorporate it into a show as product placement. Long long story short, I ended up working with USA Network to weave it into an actual Monk episode and with a gaming house in New York to build an online game around the Lucerne and Monk's anal retentive nature.
Medieval Times needed a makeover. Fun!
An elaborate banner ad for Lucerne, aimed at high-flying corporate types.
Page takeover for launch of our Drive Beautiful positioning for Buick.
Some of the MasterCard travel banners I did while freelancing at McCann.
The Pontiac Garage was where we drove people for everything from concerts, to songs, to contests, etc. Always changing.
GM wasn't doing anything with their new turn-by-turn technology, so I came up with a little road trip site, with the Travel Channel, to highlight it
Rich media ad with Tiger Woods, whom we worked with closely,
since we got him as the Buick spokesperson to tie in with our golf target more closely.
Another Enclave initiative to reach out to music afficianados and play into the cool Enclave aesthetic.
